Toblerone Campaign
Toblerone may be a global icon, but it never takes itself too seriously. Each brief was an opportunity to explore its “never square” spirit, blending Swiss precision with a wink of personality across seasonal campaigns and retail activations. I developed concept renders and POS designs that were visually striking, modular, and easy to dress out for each season. The campaign extended across static and animated digital assets for retailers, supported by motion graphics for social. These all reinforce Toblerone’s premium-with-a-twist personality. Results: Increased semi-permanent floor space, giving the brand a stronger in-store presence to showcase seasonal and NPD products.
