Cadbury Easter Campaign
Easter is one of Cadbury’s biggest annual events, and it’s been a privilege to help the brand grow across multiple channels. The seasonal space is fiercely competitive, so I’ve focused on evolving Cadbury’s POS, both graphically and structurally, to create theatrical excitement while maintaining strong retail practicality. Digital and social campaigns extended the story, driving awareness and consumer engagement. Results: Cadbury have increased Easter sales year on year and sell enough eggs to fill the MCG many times over.
