Cadbury Top-Deck Bubbly Project
A campaign that truly bubbled over with excitement, from fresh pack art to social teasers and a highly anticipated launch. The project began with designing new pack art for the Bubbly range, followed by social and eDM teaser content to build anticipation. The rollout extended to static and animated social assets, digital and print assets including catalogue & magazine ads, and in-store POS. Results: High-volume sell-ins to Coles, Woolworths, and IGA, with customer excitement spilling over into social chatter and review streams.
