Sour Patch Kids Berry Project
Sour Patch Kids are an iconic, cheeky, and fun-loving brand, so launching their new Berry flavours was a treat. Working within brand IP, I designed the logo and packaging, then developed sell-in materials for the Sales Team. The look rolled out across print, digital, and POS. Results: SPK Berry become one of the range’s top performers and secured premium off-location floor space and increased shelf facings.
