Oreo SPK Project
Oreo and Sour Patch Kids, two iconic brands with plenty of personality. Bringing them together for this NPD was all about finding the sweet spot where their worlds collide. The launch kicked off with an April Fools’ teaser before expanding across print, digital, and POS. A social campaign on Meta and retailer platforms amplified the buzz. Results: Oreo SPK was a hit, achieving full sell-in and expanding shelf space for both brands. And yes, they tasted as good as they looked.
