Photography Art Direction

Still imagery remains one of the most powerful tools for bringing brands and products to life. As a photographic art director, I’ve been behind hundreds of shoots, collaborating with talented photographers to craft images that tell a story. Each shoot brings its own challenges, working with kids and adults, food and products, in studio or on location, but the results are always worth it. Alongside sourcing locations and props, I’ve also integrated AI into production to expand creative options and maximise budgets without compromising quality.