Halloween Campaign
Halloween is one of the most competitive times of the year for securing in-store space — and a major opportunity to set up success for the seasons ahead. Our goal: create theatre that delights shoppers and excites retailers. Working closely with printers, we pushed design and production to the limit, building haunted mansions and ghost trains that turned heads and won premium floor space that carried through to Christmas and Easter. Print and social campaigns kept the energy (and frights) coming. Results: Marked growth in Halloween sales plus the additional shelf space allowed the opportunity to showcase NPD packs in a variety of ranges
