A BIT ABOUT ME
I’m a Melbourne-based Art Director and Designer with over a decade of experience across FMCG, motion graphics, digital, packaging, and photography art direction. I combine creative & strategic thinking to deliver designs that connect and perform for leading Australian & global brands.
I’ve worked end-to-end on many projects both as an Art Director, and hands-on designer, from concept and ideation through to final delivery. I believe in fostering a culture of “always learning, always teaching,” and bring a proactive, “make it happen” approach to every brief.
KEY SKILLS
01 Concepts & Ideation
Collaborating with clients and brand managers through product development and strategic planning, from assessing customer needs and analysing competitors, to creating mood boards, sketches, 3D renders, and in-store visualisations. This process shapes the creative brief and sets the direction for a successful design brief.
- Leading client and stakeholder presentations
- Preparing materials for market research and testing
- Using data and business tools to inform creative strategy
- Producing sketches, 3D renders, and presentation assets
- Supporting client sales teams with retailer sell-in
- Collaborative prototyping and design in Figma
- Preparing materials for market research and testing
- Using data and business tools to inform creative strategy
- Producing sketches, 3D renders, and presentation assets
- Supporting client sales teams with retailer sell-in
- Collaborative prototyping and design in Figma
02 Creative Solutions
Whether hands-on or leading a team, I develop creative solutions that answer the brief, build brand equity, and drive action. When working with major brands, I ensure every concept aligns with established guidelines while injecting fresh energy and innovation into each project.
• Adobe Creative Cloud (Illustrator, Photoshop)
• Photography art direction and on-set leadership
• AI-assisted image generation and visual development
• Team leadership, mentoring, and creative direction
• Pitching and presenting campaign concepts
• Incorporating feedback through iterative development
• Photography art direction and on-set leadership
• AI-assisted image generation and visual development
• Team leadership, mentoring, and creative direction
• Pitching and presenting campaign concepts
• Incorporating feedback through iterative development
03 Pre-production
Strong technical knowledge and time management ensure all projects are delivered on schedule and to the highest standard. I work closely with printers, paper suppliers, and retailer IT teams to meet production and file requirements. This is particularly vital for POS, where die-cuts, finishes, and retailer specifications must align perfectly.
• Adobe Illustrator, InDesign, Photoshop
• 3D & Motion Graphics (Dimensions, After Effects, basic Blender)
• Workflow and team management
• Monday, Asana, and other project-tracking tools
• 3D & Motion Graphics (Dimensions, After Effects, basic Blender)
• Workflow and team management
• Monday, Asana, and other project-tracking tools
04 Handover
Delivering great creative is only part of the job, ensuring it’s produced flawlessly is equally important. I prepare final artwork to meet all printer and platform specifications, oversee production checks, and maintain a robust archiving system for easy retrieval and reuse, keeping studios efficient and organised.
EDUCATION & PERSONAL DEVELOPMENT
RMIT University- BA Design
Design Institute of Australia- Member
Mindshop Training
Penn State University (Coursera)
- Design Thinking for Business Innovation
- Creativity, Innovation & Change
Tag Academy (Dentsu Group)
- Motion Graphics
- Ethics & Compliance
- Security & Data Protection
- Intellectual Property Rights